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What is social media marketing and why is it important? • Define the most commonly used social media metrics • Explain why social media marketing is important • Understand the benefits of social media marketing • Define paid, owned, and earned media in the context of social media • Understand the social media skills gap and careers in social media marketing CLICK HERE to Download the PDF Version of the post. It’s easier than ever to reach millions of people to promote your event. TOP 5 BENEFITS OF SOCIAL MEDIA MARKETING 1. Social media marketing is an important tool to build brand awareness, foster customer relationships, and generate leads. Share your expertise as a social media marketer with a social media brochure detailing your experience in the industry and how you’ve helped clients grow their businesses. 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